Flash website can be a perfect showcase from user point of view. It can increase sales. A flash website attract the customer to buy any products or services. But flash sites are not Search Engine friendly. It makes my job harder. But flash sites are best platforms to show your products or services to your customer. For website owners perception and presentation is important, without a pretty site they can't sell the world's best product or service.
I have learned some very effective ways to optimize a flash website.
Crawler based search engines still prefer html sites. But if you embed your glitzy flash movies into your content-rich HTML, you will still get the benefits of optimization. While search engines like Google and FAST engines like AlltheWeb, InfoSpace are getting better at extracting links from flash sites, it is still very difficult for them, and other third party search engines have made no mention of extracting useful information from Flash. Yahoo claims they can read .swf files, but there is no such progress in their real time search results which can prove their point.
A better way to incorporate Flash is to first create an HTML site, and then use Flash movies in place of images, buttons, and banners. These areas are usually of little importance to a search engine anyway, so it seems fine to do it this way. In which case, optimizing this type of site is no different than optimizing a plain HTML site.
Just as you would caution against using images for your important text, keywords, and other important aspects of your site, the same reasoning applies to Flash in these cases. If you are using several competitive keywords, then you will be well advised to split your pages up by topic, instead of using one web page, and then using multiple Flash movies for each page.
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